Kellogg Executive MBA Program
Looking to create greater impact with prospective MBA students, the Kellogg Executive MBA program sought to reach out to individuals who expressed an interest in their program with a personalized URL (pURL) campaign. Each recipient received a direct mail package and email, taking them to a landing page featuring a direct message and student testimonial based on their personal interests.
Direct Mail Package (download PDF)
HTML Email (web link)
pURL (web link)